Privacy Notice

Introduction

Sbobet is the data controller for personal data collected in connection with the Sbobet gambling platform. This privacy notice explains what information we collect, how we use it, the safeguards we apply, and the rights you may exercise in relation to your data.

What information we collect

  • Identity and contact data: name, date of birth, address, email address, phone number.
  • Identity verification data: documents and information required to confirm age and identity for compliance purposes.
  • Financial and transaction data: payment methods, card details (where applicable), transaction history, betting activity, deposits and withdrawals, affordability checks.
  • Technical data: IP address, device type, browser, localization, and related logs necessary to operate the platform.
  • Gambling activity data: games played, bets placed, amounts staked, winnings and losses, session times.
  • Marketing data: preferences for communications and promotional offers.
  • Communications data: records of correspondence with Sbobet, including support interactions and feedback.

How we use your information

  • To operate and manage your account, process bets and payments, and provide gaming and related services.
  • To verify identity and age, comply with regulatory requirements, and detect and prevent fraud, money laundering, and other unlawful activities.
  • To maintain security, integrity, and performance of the platform, including monitoring for suspicious activity.
  • To communicate with you about your account, service updates, and safety or regulatory notices.
  • With your consent, to send marketing communications and offer personalized promotions.

Legal bases for processing

  • Contractual necessity: processing is required to provide services and manage your account.
  • Compliance with legal obligations: AML/CFT, gambling licensing, taxation, and other regulatory duties.
  • Legitimate interests: platform security, risk assessment, fraud prevention, and service improvement where your rights do not override those interests.
  • Consent: processing based on consent for marketing communications and personalized offers where applicable.

Data retention

We retain personal data for the period necessary to achieve the purposes described in this notice and to comply with legal obligations. In general, data is kept for a minimum of five years after the termination of the customer relationship, unless longer retention is required by law or necessary for regulatory or dispute resolution purposes.

Data security

We implement technical and organizational measures appropriate to the risk to protect your data. This includes encryption in transit using TLS, access controls, secure storage of data, regular security assessments, and procedures to promptly detect and respond to security incidents. We ensure that only authorized personnel may access personal data and that such access is limited to legitimate business needs.

Data sharing and recipients

  • Service providers and group entities: payment processors, identity verification services, hosting, customer support, and analytics partners acting on our behalf under written agreements that require data protection measures.
  • Regulatory and law enforcement authorities: where required by law or to protect legitimate interests.
  • Other third parties with your consent or as permitted by law.

International transfers

We may transfer personal data to recipients in other countries, including jurisdictions outside your residence. Where transfers occur, we rely on appropriate safeguards and ensure processing complies with this privacy notice and applicable law.

Your rights

  • Access to your data and a copy of it, including details about how we process it.
  • Correction of inaccurate or incomplete data.
  • Restriction of processing or objection to processing in certain circumstances.
  • Data portability where applicable, enabling you to obtain and reuse your data across different services.
  • Deletion of data in certain circumstances, subject to regulatory and contractual obligations.
  • Withdrawal of consent for processing based on consent, where applicable.
  • Complain to a supervisory authority if you believe your data rights are not being respected.

Marketing communications

You may opt out of marketing communications at any time through your account settings or by contacting Sbobet. Even if you opt out, we may send service-related communications. When you have consented to personalized offers, you may withdraw that consent without affecting the service.

Cookies and tracking

We use cookies and similar technologies to operate the platform and analyze usage. You may adjust your preferences in your account settings and via your browser; persistence of data and consent controls are described in our internal policy on cookies and tracking.

Children’s privacy

Sbobet products are not directed to individuals under 18, and we do not knowingly collect personal data from minors. If information indicating underage access is discovered, we will take steps to suspend access and remove data in accordance with applicable laws.

Changes to this policy

We may update this privacy notice to reflect changes in our practices or legal requirements. Material changes will be communicated through appropriate channels, and continued use of the platform after those changes constitutes acceptance of the updated policy.

Contact us

For questions about this privacy notice or to exercise your data rights, contact the Sbobet Privacy Office at [email protected]. We will respond within a reasonable time frame in line with applicable data protection laws.